Journal
Notes on AI, video and taste, from the people making it.
Point of view3 Oct 2026Why taste matters more than ever in AI video
AI made it easy to generate video. It didn't make it easy to make video worth watching. The difference is taste, and it's now the most valuable part of production.
Process3 Oct 2026From one concept to fifty ads: how we build variations
Performance marketing runs on testing, and testing runs on variations. Here's how we turn a single idea into a full set of AI video ads without losing the idea along the way.
Craft3 Oct 2026Prompts are not ideas
A prompt tells a machine what to make. An idea tells an audience why it should care. Confusing the two is the fastest way to make AI video that looks good and means nothing.
Guide3 Oct 2026AI video vs. traditional production: what changes, what doesn't
AI video is faster and more flexible than a traditional shoot, but it isn't a replacement for everything. Here's an honest guide to what changes, what stays the same, and when to use which.
Guide3 Oct 2026How to brief an AI video studio (and get what you actually want)
A good brief is the fastest way to a great video. Here's what to include when you brief an AI video studio, what to leave out, and a simple template you can copy.
Guide3 Oct 2026Video production services: what you actually get (and how AI changes it)
A clear guide to video production services: what's included at each stage, the types of video brands need most, and how AI-powered production changes speed, cost and what's possible.
Guide3 Oct 2026Corporate video production: a practical guide for modern brands
Corporate video doesn't have to be stiff or forgettable. Here's a practical guide to the types of corporate video companies need, how production works, and how to make yours worth watching.
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